Brock Friesen


Director of Sales and Education

BA, business administration with a minor in exercise science, St. John’s University
Certified Strength and Conditioning Specialist 

As Director of Sales and Education, Brock’s personal passion for health and wellness has aligned with his professional mission. He feels very fortunate to collaborate daily with businesses that are focused on healing others and helping their clients live fuller, healthier lives. Brock educates chiropractors, acupuncturists, massage and physical therapists, educators and other health and wellness professionals on the benefits of CBD and how it interacts with the endocannabinoid system to relieve symptoms for many physical and mental health conditions. His sales team partners with organizations to provide the highest quality seed-to-shelf products that enrich the mind and body so their clients can “seize the day” and live their lives fully in complete wellness. 

Favorite Carpe Diem products
“I use our products every day in every way. Here are a couple of examples:

  • I use the Hydrate & Relax 2000 mg Full Spectrum Lotion to help moisturize and replenish my skin from snowboarding, shoveling, walking the dog out in the cold, harsh Minnesota winters, and after every shower to rehydrate my skin and reduce inflammation from intense exercise. I use it on my face daily, and my skin has never felt and looked better!
  •  I will take a CBD Night gummy right after dinner after an especially long work day to help me unwind physically and mentally to get a good night’s sleep. The added herbs and mushrooms paired with CBD and CBN help me get deep sleep throughout the night, so I feel rested in the morning and ready to seize the day.”